AirAsia

shivery lay inhouse mission statement is, non only do we strive to provide the freshest aliment produce, the most prolonged range of products and wines from all over the world, we to a fault take bully driving force in do shopping at Cold shop and market place Place retentions exciting, fun and easy It promises clients a wide range of products and great shopping put through. Mission statement states the come withs direction and goals, and what the company wants. It defines the product or good the company provides and what makes it unique. Most importantly, it lets employees now the purpose of the organization and scout them to achieve the companys objectives.By understanding companys mission statement, employees will know what is expect from them and helps them to be dedicated on their Jobs. Having employees who ar committed to the companys mission will sure enough learn an impact on the profit delivery. Process Layout and Service aim Process layout is used at C old Storage supermarket. The layout aims to improve force by grouping induce displace and equipment according to its function and vary processing fillments, and strategically positioned to create a continuous low when customer enters the supermarket. It is flexible and capable of handling a wide variety of products.Products argon grouped and displayed according to categories. Causeway Point supermarket outlet has cardinal bring out areas in their layout. Entering the supermarket, customers will see the first area with stations displaying only fruits and vegetables. The layout somewhat guide customer to the next area whither run-ins of shelves, freezers and chillers are positioned to display other products. The checkout sound reflections are positioned in one row and located near the exit. The frontline of the supermarket are the checkout counters. Possible risk exists here because this is where customers have direct contact with the employees.A possible risk is the quality o f process provided by the employee performing the cashier duty may not border company or/and customer expectations. Different employees have different expression and skills and so the service delivery may vary too. There is also the risk of customers being frustrated when the find is long and not travel as quickly as they want. Although the layout is thoroughly organized with all-encompassing aisles for customers to pass easily, the space between the checkout counter and the nearest helves is not too large enough which result in congested queue during peak hours.However, encumbrance measures have been taken. Dedicated counters were setup strategically to prevent long queue formation. With a dedicated express counter for few items purchase and two other counters proportioning customers with small children and customers who are either elderly, pregnant or have disability. In addition, during peak hours additional employee is assigned at each counter to assist in packing the purchased items while the cashier focuses in move into/s smokening the prices and handle cash or credit card transactions. This revive up the process while ensuring customers from feeling frustrated.Although there may be a possibility of long queue, with additional staffs and counters, the checkout will be fast and customers will appreciate the stick ins effort. Cold Storage has achieved efficiency of operation. The large layout allows easy mobility for customers in getting the products they want and the average queue turn around time during peak hours are successfully reduced by its hindrance measure at the checkout counters. The company also achieved quality service as per observation. The cashier exudes armor personality when communicating with customers.By providing temporary help to the cashier during peak period, it reduces the employees stress direct by providing a tributary environment for staff to achieve the service standard requirement. Quantitative and qualitati ve Performance Measures One duodecimal execution measure that is relevant for Cold Storage would be calculating its growth rate in sales. By calculating the sales growth rate profitability, it tells if they meet their sales level target. It is one way to gauge how well a company is doing as well as knowing its potential for future sales growth.Another quantitative mathematical process measure is finding the percentage of sales obtained from tender products. This performance measure will indicate whether customers engage in browsing the store and if they manage to attract customer to the new products in the store. If the percentage is constitute to be low, then the company post take grab measures to plus customers engagement or implement ways to attract customers to buy the new products, for example, by offering special offer promotions and better display of signage, and so forth One qualitative performance measure is by looking at the number of customer complaints.Monitoring the number of customer complaints will provide an mark on the service level, ability to identify the problems that lead to the complaints and to find a resolution. Customers complaints and feedback are a good source of information that identifies problem and appropriate steps to solve or eliminate the issues. Another qualitative performance measure is computing the average output per employee. This measures each employees productivity and thus, the company will be able to identify which employee has difficulty in his work or if he has behavioral issues.Then a resolution an be utilise through various methods such as rewards for the most productive employee, retrain employee who lacks the required skills and disciplining of employees if required. SERVICEABLE Serviceable are the physical factors of the store that mess be controlled by the firm to enhance (or constraint) employees and customers activities. It influences customers perception of the quality of the service experience. Its supermarkets entrances have big Cold Storage signage with the slogan The fresh fare people. The store is well lighted with its white walls and floors.The stores layout is big and spacious and signed in such a way that it guides customers throughout the store with ease. Several large signage are displayed at all counters. The store is well ventilated and air-conditioned at a Just nice temperature. The signage at the entrance acts as a stimulus that communicates non-verbally to customers about the company and its expected outcome. Serviceable influences the perception and customers will distinguish companies by the way it is categorized. In this case, customers can identify that Cold Storage is the place for fresh food purchases. Serviceable can evoke emotional response.Environmental factors such as colors, luminosity and dcord may have an influence on customers mood. Places that cause pleasurable experience tend to make people spend more time and property while unpleasant env ironments are usually avoided. Cold Storage functional evokes a welcoming feeling with its white color, good luminosity and spacious layout. Serviceable can also evoke physiological responses. Low lighting might decrease ability to see products and may cause the eyeball to strain. Inhospitable temperature and a crowded layout will cause discomfort or/and stress to customers which may lead to them to hasten their hopping experience.Whereas a well-designed spacious layout with the repair temperature and lighting will make customers feel more comfortable. Cold Storage well designed serviceable makes customers feel comfortable and encourages engagement in more browsing which may lead to more purchases. Serviceable may influence social interaction between the customers and employees too. Customers response to the serviceable can influence the quality of interaction. The physical set up of Cold Storage check-out counter facilitate positive employee-customer interaction as it encourage s customers to approach its employees if they assistance.Storage can redesign their website and app so customers can suggest particular products they would like the store to carry. Using such information, the company will know its customers wants and needs by evaluating the suggested products for quality and salability before stocking them. Another recommendation would be providing kid-friendly carts that are video-equipped to defend the children while parents can shop at ease. This aligns to the companys mission in making shopping at Cold Storage exciting, fun and easy. However, both recommendations require some investment from the company. (1455 words)