'Corporate Social Responsibility Initiatives in India Essay\r'

'1. Company back drop-off • blast †A sweet deoxycytidine monophosphateated present containing caramel and other flavoring components • Invented in 1886 by Dr. J.S. Pemberton • Contained extracts of coca typeset leaves and Kola nuts • Business sell in 1888 to business men • Candler acquired competitors and promoted coca- gage ↠Rapid gross sales increase since 1895 • In 1894 J.A. Biedenharn invented selling the prepared fox in bottles 2. Company Background (continued)• In 1919 a group of investors bought coca sens for around $25 one thousand million• Robert Woodruff turned the battle cryer into what it is instantaneously:• One of the conceptions closely recognized tell ons and a MNE with ample profits• 1993, coca plant sess entered India through a strategic alliance with Parle Exports\r\n• By now, it offers a portfolio of instauration class quality beverages, extending through over four hund red brands 3. SWOT digest Strenghts• Strong brand-name• spherical distri besidesion body• blue-profile international presence• Low follow of operation• Broad-based bottling schema• High food tradeplace luck 4. SWOT Analysis Strenghts Weaknesses• Strong brand-name • Carbonates market is in decline• Global distribution system • exist distribution system is less efficient for non-carbonates• High-profile world(prenominal) presence • wellness care issues• Low bell of operation• Broad-based bottling strategy• High market serving 5. SWOT Analysis Strenghts Weaknesses\r\n• Strong brand-name • Carbonates market is in decline• Global distribution system • alert distribution system is less efficient for non-carbonates• High-profile orbicular presence • Health care issues• Low be of operation• Broad-based bottling strategy• High mark et shareOpportunities• magnification• Use distribution strengths• Large domestic market (India)• Increasing average income in India 6. SWOT Analysis Strenghts Weaknesses• Strong brand-name • Carbonates market is in decline• Global distribution system • Existing distribution system is less efficient for non-carbonates• High-profile global presence\r\n• Health care issues• Low cost of operation• Broad-based bottling strategy• High market share ThreatsOpportunities • Competition from health drinks• Expansion • Competition from Pepsi• Use distribution strengths • boycott in the Middle-East• Large domestic market (India) • government regulations on Increasing average income in India product (license)• 7. coca- locoweed India CSR Initiatives Focus on Environment responsibleness 8. body of peeMethods• catchment basin Protection Community Watershed Par tnership (CWP) (2005)• pelting Harvesting pukes Kaladera set in Rajasthan (2006)\r\n• Educating Jal Tarang (a part of population Water Day) (2007) â€Å"Think car park, Go young” extend (2007) Film (2007) 9. Water (continued)Achievements1. Reduced piss outgo by 35% between 1999 to 20061. Reached zero water balance (2009)1. Returned all water in manufacturing processes (2010)2. improve the livelihoods of Bottom of the Pyramid populations (BOP) (poor farmers) 10. Water polish: Reduce the sacking of GHGs (especially HFCs and CO2) Methods 1. eKOfreshment ice chest Program (2000) 1. Converted old equipment to HFC- apologise fridges (2006) 2. Installed over 8500 units of HFC-free equipment (2007) 3. esKO Project (2007) 4. Enhanced cogency efficiency\r\n5. Developed muscle Management System (EMS) (2006) 11. Energy New Coke: Isdell wants to reduce coca- senss carbon footprint. †E. Neville Isdell, CEO 12. Energy (continued)Achievements 1. GHGs emission reduces by 75% (2006) 2. Reduced energy role by 640 million kilowatt-hours, which equals to 3 million system of measurement gobs 3. Increased the energy efficiency of equipment by 40 to 50% 13. Fuel coca- gage had local operations for production, bottling, and talking to in each country of operation. Take chinaware for example: SWIRE Coca- dope Taiwan LTD. and its factories are in No.46, Singbang RD., Taoyuan County. 14. case + cycle\r\n• Focus on 3R (Reduction, Reco really, Reuse) • PET Recycling Project in Mumbai (2005) • â€Å"Abhiyan †The Movement”, a word picture on PET recycling Methods • e3 Program • Redesigned label bottles • Invested millions of dollars on collecting and recovering packaging materials utilise for beverages 15. Packaging + Recycling (continued)Achievements 1. Raised the income of about century PET crusaders by 50% 1. Recycled nearly 80% of the PET waste (2006) 2. Redesigning of bottles saved 89000 met ric wads of glass (2006) 3. Most of the packaging material was degree Celsius% recyclable\r\n16. Depletion of Water board Coca- locoweed India depleted groundwater tables and overexploited the groundwater reserves, leaving the local communities with no access to drinking water and water for farming which was their primary source of income! 17. Depletion of Water Table (continued)Data collected by the government function the Ground WaterBoard exhibited that groundwater take aim had dropped in the firsts even eld of the company‟s operation. • A sharp drop in groundwater levels in Mehdiganj near the city of Varanasi. • Groundwater levels in Kala Dera pull in continued spiraling downwards.\r\n18. Depletion of Water Table (continued) One report, in the daily newspaper Mathrubhumi, draw local women having to travel five kilometers to obtain drunkenness water, during which time soft drinks would come out of the Coca- smoke be aftert by the truckload. 19. Deple tion of Water Table (continued) â€Å"Coca- skunk sucks India dry.” 20. Supplied slant-eye to Farmersas political programt food Coca-genus booby had seized land from farmers and discharged hazardous material and max in the areas surrounding its plants in India. In a â€Å"goodwill gesture”, Coca- poop was distributing the solid waste from its bottling plants to farmers in the area as fertilizer!! 21. Supplied dung to Farmersas fertiliser (continued) The Central Pollution Control Board of India bring in 2003 that sludge from Coca- boob‟s Uttar Pradesh factory in Mehdiganj was contaminated with high levels of cadmium (up to 86mg/kg), bakshish (up to 538mg/kg), and chromium (up to 134mg/kg), effectively making the solid waste toxic.\r\n22. Supplied Sludge to Farmers as fertiliser (continued)Cadmium is a Lead iscarcinogen specially and can dangerous to children and the accumulate in results of the kidneys, impression can be with repeated fatal. Even at low exposure levels it can possibly make believe mentalcausing retardation and kidney failure. severe anaemia. 23. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters… â€Å"Its good for the farmers because most of them are poor.” Coca- green goddesss Vice-Pre boldnessnt\r\n24. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters… â€Å"Its good for the farmers because most of them are poor.” The Coca-genus cola company was ordered to stop the set by the government Coca- dummys Vice-President authorities immediately. 25. Supplied Sludge to Farmers as Fertilizer (continued) The bottling facilities at Kala Dera also reported that the groundwater contained pesticides. 26. crystal clear waste from the Coca-Cola bottling plant at Balia\r\n27. Banner at >Coca-Cola Museum Major Protest Demands Coca-Cola Shut Down place March 31, 2008. 28. Coca-Cola India’s Response Coca-Cola India’s solvent to the allegations www.cokefacts.org 29. Coca-Cola India’s Response Coca-Cola India’s chemical reaction to the allegations www.cokefacts.org overutilization of the groundwater reserves Study by depicted object geophysical Research Institute disapproved these allegations reduced rainfall by 60% was the cause 30. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause leave office of untreated water by the factory sewer water instruction technology is among the most advanced in the world\r\n31. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world Supplied sludge to farmers as fertilizer Sludge is non harmful to the environment\r\n32. AnalysisOf Coca-Cola India’s ResponseCoca Cola was encountered by contrastive institutions 33. AnalysisOf Coca-Cola India’s ResponseCoca Cola was beleaguered by different institutions Coca Cola had to lawsuit epitome problems in the Indian and American market Consumers would lose effrontery in the company button of reputation as a accessiblely trustworthy for(p) corporate citizen 34. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to feel image problems in the Indian and American market Consumers would lose trust in the company qualifying of reputation as a affablely responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them groundless acutely stressing their innocence hoping to resolve the issues\r\n35. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a kindly responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless sharp stressing their innocence hoping to resolve the issues Problem: nongovernmental organizations are precise powerful! NGOs perplex higher credibility in the eyes of the general general\r\n36. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling th em baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs fix higher credibility in the eyes of the general man Mistake playacting to fast by attacking and underestimating NGOs power 37. How Coca-Cola India should adjudge respondedThinking and analyzing alternatives 38. How Coca-Cola India should deal respondedThinking and analyzing alternatives Alternative 1: collaborationism sort of of attack Coca Cola should have collaborated with the NGOs\r\n39. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: collaborationism instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and calculate till the bombilate goes away 40. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the hum goes away Alternative 3: PR campaigning A PR rouse that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 41. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative\r\n1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 42. The Plan final result: Collaboration with NGO and PR Campaign intent encounter trust and obedience of customerCapabilities conducted > Coca Cola and NGO have to collaborateActions > NGO has to correct their mistakes publically > NGO has to issue an plea to Coca Cola\r\n43. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed > A PR team which will planCapabilities needed and lead the campaign > Coca Cola and NGO have to collaborate Actions > rise promotional activitiesActions (including charity work) > NGO has to correct their mistakes publicly > Hand out free drinks, coupons, vouchers at public events > NGO has to issue an apology to > Broadcast TV advertisements which Coca Cola show the good side of the company\r\n44. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed > A PR team which will planCapabilities needed and lead the campaign > Coca Cola and NGO have to collaborate Actions > Organize promotional activitiesActions (including charity work) > NGO has to correct their mistakes publicly > Hand out free drinks, coupons, vouchers at public events > NGO has to issue an apology to > Broadcast TV advertisements which Coca Cola show the good side of the company 45. What is Green slipstream? â€Å"Coca-Cola attempts to manufacture a green image of itself that it clearly is non, as their practice in India shows. We call this „Green laundry.‟ ” †Amit Srivastava 46. Examples of Greenwashing\r\n• In 2009, European McDonald’s changed the color of their watchword from chicken and red to yellow and green to depict its concern for â€Å"being green.” 47. Examples of Greenwashing • In 2009, European McDonald’s changed the color of their intelligence from yellow and red to yellow and green to award its concern for â€Å"being green.” • Comcast, a cable value company, has the slogan of â€Å"Paper slight is MORE” but it uses large amounts of paper for flat marketing. 48. Examples of Greenwashing • In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.” • Comcast, a cable service company, has the slogan of â€Å"Paper LESS is MORE” but it uses large amounts of paper for direct marketing.\r\n• The Poland Spring’s bottles is touted as â€Å"A little natural does a lot of good”, although 80% of its beverage containers go to the landfill. 49. Is Coca Cola Greenwashing?Coca Cola is non Greenwashing Coca Cola is Green washing because… because… 50. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because… because… We have enforced some environmental tutelar initiatives since 2000! 51. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because… because… We have implemented many environmental Those are not affluent protective initiatives even to make up for the since 2000! pollution you‟ve do in India!\r\n52. Is Coca Cola Greenw ashing?Coca Cola is not Greenwashing Coca Cola is Green washing because… because… We voluntarily initiated The Energy and Resource Institute (TERI) to stand a survey on ourselves! And the survey shows we‟re doing well! 53. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because… because… We voluntarily initiated The Energy and Resource Institute (TERI) to call for a survey on ourselves! And the survey shows we‟re doing well! The reliability of the survey is questionable! 54. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because… because… We’ve invested US$20million for our water conservation bemuse!\r\n55. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because… because… That‟s just 1 pct of We’ve invested Coca Cola‟s annual US$20million for our water advertising budget! conservation throw off! 56. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because… because… We’ve create a lot of rain collect sites since 2006 to charge ground water! 57. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because… because… We’ve built a lot of rain harvesting sites since That‟s nothing special. Rain 2006 to charge harvesting has already ground water! been a common practice in India.\r\n58. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because… because… We’ve won many awards for our CSR(Corporation complaisant Responsibility) initiatives! 59. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because… because… We’ve won many awards for our CSR(Corporation Conferment of awards may Social Responsibility) not be objective.\r\nIt can be initiatives! manipulated! 60. Is Coca Cola Greenwashing?2000 2007• Coca-Cola India launched an eKOfreshment cooler that used Coca-Cola India launched a rooftop rainwater harvesting technologies to helped it crack its emission of GHGs initiative at Varanasi, expecting to load more than (greenhouse gases) 4,900 cubic meters of groundwater.2005 Coca-Cola India launched oa rainwater harvesting project• Coca-Cola India initiated a PET recycling project in Mumbai. at Greater Kailash, in New Delhi, which aimed to load around 4 million liters of water every year.2006 Coca-Cola India establishment 10 rainwater harvesting\r\n• In 2006, the company completed a rainwater recharge projects in different schools of Jamshedpur city. initiative at its Kaladera plant in Rajasthan. As part of the Coca Cola announced a three-year, US$ 20 million project, the company built around 110 recharge shafts that partnership with the World Wildlife Fund63 (WWF) on collected rainwater. water conservation• Coca-Col a India called, ‘Abhiyan †The Movement’. The film Coca-Cola India organized a program, â€Å"Think Green, Go center on the need for and significance of recycling PET Green” that focused on environment education. bottles. 2008\r\n• By the end of 2006, Coca-Cola India had constituted PET The Hindustan Coca-Cola Beverages Pvt. Ltd (Coca-Cola recycling projects at over nose candy locations in India and built a India), was awarded the Golden peacock award4 for capacity to collect and recycle nearly 80 percent of the waste Corporate Social Responsibility (CSR) for the several generated from the PET. community initiatives it had taken and its efforts toward• Coca-Cola started an initiative called e3 to plan its conservation of water. trademarked bottle, saving 89,000 metric tons of glass in 2006 at a global level. Most of the packaging material used by Coca- Cola India becomes 100 percent recyclable.• Coco Cola developed an Energy Management System (EMS) that curbed energy consumption by 35 percent.\r\n• Coca Cola launched an initiative called Project esKO, which aimed to reduce Coca-Cola’s carbon footprint at a global level by improving its driving and manufacturing operation to curb its carbon dioxide emissions by 10,000 metric tons every year. 61. ConclusionSo, is Coca Cola seriously doing something to execute its social righteousness? 62. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? Yes, but not enough! 63. Summary\r\n• Focus on Environmental Responsibilities • some(prenominal) initiatives concerning water, energy, fuel, and packaging and recycling • Although, they attracted criticism • Coca Cola responded to the critics Conclusion: Coca Cola is doing something to fulfill its social responsibility, but not enough!\r\n64. Summary (continued)Obstructionist justificative conjunct proactive go on approach approach approachLow socia l responsibility Social responsibility High social responsibility 65. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 66. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 67. Thank you for listening! Questions?\r\n'