LOrea Company Essay Example | Topics and Well Written Essays - 1750 words

LOrea Company - shew ExampleLOreal is renowned for its overseas expansion processes and continues to expand its operations in various countries across the world. LOreal is one of the largest players in the cosmetics industry and focuses extensively on increasing their commercialize share and favorableness by capturing a heterogeneous variety of markets all across the globe. The global expansion processes should be reason effectively by proper market research to understand the feasibility of launching different products tally to the market demands. From the analysis of host markets selection criteria, it good deal be concluded that the company can bonk a premium product market in the developed countries such as USA and UK. The purchase behaviour of most customers of cosmetic products in these two markets is characterised by luxurious and high-end beauty products. The Asia-Pacific market is alike developing, where the company can penetrate through products of wide price range s as the target customers in this market are from different income levels and have different buying behaviours and lifestyles. From the macro environment analysis of host markets it can be concluded that the political and economic scenario of developed markets such as USA and UK are halcyon for their business whereas mainly the political scenario in developing countries such as India and China are slight favourable for foreign player entrants in these market.