Marketing Final Exam :: brand image for country

Q1. Asian nations ar reservoir to denounce themselves. Considering the country you researched this semester, propose a strategy to create a pock image for the particular country. Based on your knowledge about(predicate) the country, what might be the biggest three challenges of executing your strategy and how might they be addressed?Brand Image Sri Lanka The Southern Asian DynamicThis post image for Sri Lanka would be an accurate depiction beca workout of the increase in smorgasbord the country is al government agencys experiencing. Sri Lanka has plans in place for future national increase to help better the country, with the help and use of humanitarian support from booster countries. Their national development plan also includes Sri Lanka is also known for their reference in exported goods. The quality of goods exported from Sri Lanka tends to be of a higher quality. Above all, Sri Lanka has a great human development rate, which means that the labor force has the poten cy to be powerful. A strategy I would use to create this brand image would be to push and advertise the quality of the goods produced in their central office country. Promotion for planned national development would also be carried out. The advertize and promotions would take place to target countries that would benefit from importing goods from Sri Lanka. The brands or goods that are exported call forth the country and contribute to creating the desired brand. The country (its government) needs to promote the brands of goods being exported also.While Sri Lanka has the potential to be powerful, challenges could stand in the way of executing a marketing strategy. Building a brand for a result is not the same as building a brand for a country. A country would need to leverage all of their incomparable and positive qualities in order to be able to successfully promote themselves the way they plan to. If the government places strict laws on exporting goods, this could abide the m arketing strategy of promoting the country as a brand as well. Another challenge would be that the governmental violence in Sri Lanka could appall the creation of the brand image. Countries who would like to import goods from Sri Lanka may see the political violence as an issue that they would prefer to steer clear of.Q2. In which category of innovations do microwaves fall in India? As VP of White Appliances, how would you use the knowledge about the five characteristics of innovations to facilitate quicker diffusion of the product?