Market Development

In this report I provide be analysing and comparing the marketing techniques drug abused by ASDA and cancer Research UK victorious into account the similarities and differences between them and how they contribute to the companys success. Igor Ansoff developed a description of the strategies available for growing in a art in 1957. He have identified for categories for the growth of the business these are trade incursion, foodstuff Development, Product development and Diversification.Ansoff used these four categories in a matrix to show how the opportunities differ in term of bran-new and animate products and markets. Marketing Techniques used by ASDA Market Penetration What is Market Penetration? Market Penetration is when increasing market share of an existing product, or promoting a new product, through strategies such as bundling, extensive advertising, dismay prices, or volume discounts. ASDA uses TV adverts to labor their product. Advertising on TV will catch the int erest of their clients as it will have fundamental and colour.They also use their own website to advertise. By having a website it will surrender their guests to see what products they have with prices and also to shop online. They also let their customer know what product they have and also to promote by great(p) out leaflets. To make sure that their new products are trustworthy ASDA will have samples for their customers to try. ASDA will advertise their business by using newspapers and Billboards. ASDA should advertise as much as possible for the business to run for a long term.They also make sure that they are presenting their brands well from savings bank receipts, plastic bags and staff uniform. Cancer Research sells its existing products into existing markets by advertising their new campaigns such Race for Life. The charity advertises their campaigns on TVs, Newspapers, Leaflets, Charity shops, posters, billboards on busses and using their own website. Cancer interrogat ion uses these methods of advertising to increase the awareness and encourage people to donate. Tesco have back up Race For Life for ten years, which has contributed to Cancer Research UK raising over ? 62m for the fight against cancer sine the series began in 1994. Tesco now is functional in partnership with Cancer Research to recruit 1 one million million million women and raise ? 80million to fund life-saving work. Market Development What is Market Development? Market Development is a marketing technique aimed at increasing a companys market in order to widen the customer base for the purpose of selling more products. ASDA is continuing to open new stores in UK. They are now planning to open ASDA in Tottenham mellowed Street.Opening new stores gives the idea of them doing really well in the business and is meeting the needs of their customers. They also advertise themselves online and in the store. However, they can use different languages on website for the people who are n ot able to come across English. As there are different ethnic backgrounds in UK, Cancer search should have different languages available in their website. This will appropriate them to attract more people to the charity from different ethnics. Cancer research can also operate overseas such as Europe. This will help to