Tiffany & Company

Tiffany & Co. BIRAC Analysis Tiffany & Co. BIRAC Analysis Aneisha Thurman University of Phoenix MBA 570- Sustainable Customer Relationships declination 1, 2008 Introduction The BIRAC Analysis on Tiffany’s & Co., a prize minister jeweler and specialty retailer with collective home in New York, New York go away be employ to identify potential strategic swaping alternatives. Although, Tiffany & Co. has had some(prenominal) success and continues to grow, this BIRAC will give new marketing strategies as rise up as a new target market that they lay down soon enough to tap into. With the jewelry industry being fiercely competitive, Tiffany & Co. has endlessly stood out as a premier fine jeweler. They have strong recognition inside and impertinent of the U.S. This analysis of Tiffany & Co. will seek to explore marketing strategies for getting middle physique customers while maintaining their high-end customers and image. Background Charles Lew is Tiffany founded Tiffany & Co. in 1837, when he assailable a store at 259 Broadway in downtown Manhattan. Tiffany & Co. is a safekeeping company (NYSE: TIF) that operates through its subsidiary companies (“ accompany/ Co.”). The bon ton’s principal subsidiary, Tiffany & Co.

is a high-end jeweler and specialty retailer, whose merchandise offerings take on an extensive selection of jewelry as well as timepieces, sterling silver/silverware, china, crystal, stationery, fragrances and accessories. Through Tiffany & Co. and other subsidiaries, the play along is engaged in product design, manu facturing, and business-to-business retail a! ctivities (Tiffany.com, 2008). They employ close 8,800 people around the world. Their current corporate structure was holy in 1984, when they were incorporated to purchase the original company. At January 31, 2008 the familiarity operated 70 Tiffany & Co. stores in the U.S. and 114 international stores. Tiffany’s geographical commingle for 2007 is as follow: The U.S. represents 59% of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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